Friday, 17 April 2009

Filippo Marinetti

Fillipo Tommaso Marinetti is one of the founding fore-fathers of the typical graphic design style used within modern day designs we see all around ourselves everyday. Marinetti was a leading member within the futurist movement writing many books which helped promote the and create what we know of it today. . "Zang Tumb Tumb" (1914) is one of the most prominent pieces of Marinetti's work. It is a graphic account of the Battle of Tripoli and uses expressive typography with poetic impressions to illustrate the repetition of the drumbeat of war as a powerful machine.

I feel this design is a tribulation of the time and shows how ahead of his time in design Filippo Marinetti was. The layout and colours have evidently stood the test of time as it still looks fresh, clean and highly modern nearly a century on.

Marinetti not only used typography in the conventional way. He believed typography could be explored and developed upon and began using it to make futuristic geometric illustrations.

Mountains + Valleys + Streets x Joffre, 1915 depicts an aerial view impression of an Italian landscape.

Whilst personally I'm not a huge fan of the final composition of this piece, i do feel it shows the flexibility of typography and reminds me strongly of the flow and structure of kinetic typography which is becoming an ever increasing form of animating type.

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