A of Importance

Ive recently been looking at a whole variety of typography styles and trying to avoid the conventional style that seems to be being used in every design that I seem to see. However this design did catch my eye and make me consider the current design trend. I immediately liked the simplistic yet edgy design and composition. The combination of the grunge style background and clean sans serif font drew my eye straight to the type and the use of words. I am hoping its part of a whole alphabetical design scheme and feel as posters they would really stop and make people read and consider the important words in their lives.